Privacy Policy

Last Updated: 5/19/2015

Loop Labs, Inc. (“Notion,” “us,” and “we”) is committed to respecting your privacy. This privacy policy (“Privacy Policy”) describes how Notion collects, uses and shares information (including personal information) (1) of users of our website located at (the “Site”); (2) of users of our mobile application called “Notion” (the “App”); (3) in connection with the operation Notion’s sensor system, which consists of sensors (each a “Notion Sensor”) and a bridge (the “Notion Bridge” and, together with the Notion Sensors and the App, the “Notion System”); and (4) in connection with the services provided by Notion in connection with the Notion System (the “Services”).


Information You Provide.

  • We may collect personal information from you, such as your first and last name, email address, address, phone number and password when you create an account to log in to our network (“Account”).

  • When you order products or services on our Site, we will collect all information necessary to complete the transaction, including your first and last name, and shipping information.

  • If you provide us feedback or contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in the e-mail, in order to send you a reply.

  • When you participate in one of our surveys, we may collect additional personal information from you.

  • We also collect other types of personal information that you provide to us voluntarily.

  • If you participate in a contest, sweepstakes or other promotion, we will collect any information you provide in connection with that promotion.

  • We may also collect personal information at other points in our Site or App that state that personal information is being collected.

Information Collected via the Notion Sensors. We collect data from several sensors built into the Notion Sensors. These sensors collect data such as: acceleration, moisture, sound, temperature, light, orientation, natural frequency and proximity. By recording this information, the Notion System can do things like tell you if your garage door is opened, if lights have been left on when they shouldn’t be, if a door or window opens, if your HVAC system is down by detecting if the temperature of your house is getting too hot or cold, how full a propane tank is or if a smoke alarm is going off, if a gun safe is opened, or if there is a water leak. In order to improve your experience over time and help troubleshoot any problem you may encounter with the Notion System, we record the model and serial number, software version, and technical information of your Notion Sensors.

Information Collected When You Connect the Notion Bridge to the Internet. To access your Notion System over the Internet from a device you will need to connect it to your Wi-Fi network. During setup, the Notion System will connect to the Internet via the iOS External Accessory Framework. It will save this information on the device, along with your IP address, so that you can access it and control it from your device and so that it can communicate with Notion servers and download software updates. Once connected to your Wi-Fi network, your Notion System regularly sends the data described in this Privacy Policy (excluding your Wi-Fi password) to Notion to provide you with the Services.

Information Collected via the Notion Bridge. The Notion Bridge is the central point of communication for the Notion Sensors. The Notion Bridge connects to your Wi-Fi and may have backup capabilities that collect data in connection with an Internet or power outage. In order to improve your experience over time and help troubleshoot any problem you may encounter with the Notion System, we record the model and serial number, software version, and technical information of your Notion Bridge.

Home or Away Information. The Notion System may able to determine whether you or the other users of your Notion System are within the Notion System location (i.e. whether you or the other users are “at home” or “away”) if your or such users’ mobile devices are connected to the Notion Bridge via Bluetooth and we may collect this information.

Location Information. During setup, the Notion System will allow you to enable location services and we will collect your location information to retrieve your time zone so that the Notion System can send you certain time-specific alerts. If you want to deactivate this feature, you can disable location services on your mobile device.

Information We Get From Others. We may get information about you from other sources. We may add this to information we get from this Site. As part of the Services, we may allow you to set up alert lists, with individuals (such as a spouse, child, neighbor or friend) that will receive alerts regarding the Notion System if you do not respond to an alert. We may collect personal information about each alert contact you add to your Account, such as their first and last name, email address and phone number. We will then automatically send an email and/or text invitation to the contact on your behalf. Notion stores this information to send the email and/or text, to register your contact if the invitation is accepted, and to track the success of the invitation services.

As part of the Services, we may allow you to invite other people such as friends or family to share access to your content. Such individuals will have to download the Application and then sign into your account using your email and password. No additional information will be collected about additional users, nor will these additional users have any kind of additional control or settings with respect to the Notion System.

Information Collected via Technology.

      Generally. When you use our Services, some information is automatically collected. For example, when you use our Services, how you use the Services, information about the type of device you use, your Open Device Identification Number, date/time stamps for your visit, your unique device identifier, your browser type, operating system, Internet Protocol (IP) address, and domain name are all collected. This information is generally used to help us deliver the most relevant information to you and administer and improve the Site and App. In addition, in the event our App crashes on your mobile device, we will receive information about your mobile device model software version and device carrier, which allows us to identify and fix bugs and otherwise improve the performance of our App

      Log Files. We gather certain information automatically when your browser, device or Notion Bridge contacts our servers and store it in log files, including IP addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to improve the Site and Services, for market research purposes, to communicate information to visitors, to better tailor our Site and Services to our users’ needs, to monitor for potential security intrusion attempts, and to identify and fix bugs.

      Cookies. We may log information using “Cookies.” Cookies are small data files stored on your hard drive by a website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Site. This type of information is collected to make the Site more useful to you and to tailor the experience with us to meet your special interests and needs.

      Analytics. We use analytics services (including, but not limited to, Google Analytics,, and Crashlytics) to help analyze how users use the Site and App. Analytics services use Cookies to collect information such as how often users visit the Site and we use the information to improve our Site, App and Services. The analytics services’ ability to use and share information collected by them is restricted by their terms of use and privacy policy, which you should refer to for more information about how these entities use this information, and how you can opt-out of their use of such information.


We use personal information collected through our Services for purposes described in this Privacy Policy or disclosed to you in connection with our Services. For example, we may use your information:

  • to provide, develop, and improve Notion products and services;

  • to process and deliver contest entries and rewards;

  • to respond to comments and questions and provide customer service;

  • to send information including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages;

  • to contact you in order to solicit feedback regarding the Services;

  • to communicate about promotions, upcoming events, and other news about products and services offered by us and our selected partners;

  • to link or combine user information with other personal information we get from third parties, to help understand your needs and provide you with better service;

  • to provide you with recommendations to improve sustainability;

  • to protect, investigate, and deter against fraudulent, unauthorized, or illegal activity;

  • to provide and deliver products and services customers request;

  • to identify you as a user in our system;

  • to facilitate the creation of and secure your Account on our network;

  • to process and deliver orders; and

  • to develop and improve marketing and advertising for our products and services and partner products and services.

We may store and process personal information in the United States and other countries.

We may also create anonymous and/or deidentified data records from your personal information by excluding information (such as your name) that makes the data personally identifiable to you. We use this anonymous data to enhance the content of and improve the Site and Services. We reserve the right to use anonymous data for any purpose and disclose anonymous data to third parties in our sole discretion.

User Testimonials and Feedback. We may receive testimonials, questions and feedback from users of our Services. We may publish such content. We may contact users by phone or email in order to solicit such feedback. We obtain the user’s consent prior to posting his or her name or other info that could identify such user along with the testimonial, question or feedback. A user’s consent will not be obtained prior to posting such testimonial, question or feedback without any identifying information.


Information You Share. Our Services allow you to connect and share content, data and other information. In addition, information contained in your Account may be shared with your authorized users. Please be mindful of your own privacy needs as you choose to make an authorized user and what to share. We cannot control the privacy or security of information you choose to share. If you select an outside party for the purchase, installation, or service of your Notion device and share your personal information, we cannot control the collection, storage or sharing of information collected by that party.

Information We Share. We may disclose aggregated information about our users and information that does not identify any individual without restriction. In addition, we may disclose personal information that we collect or you provide:

  • to fulfill the purpose for which you provide it, for any other purpose disclosed by us when you provide the information, or with your consent;

  • to third parties designated by you;

  • with our subsidiaries and affiliates;

  • with contractors, service providers and other third parties we use to support the Site, Services or our business;

  • to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by us about users is among the assets transferred; and

  • to comply with any court order, law or legal process, including responding to any government or regulatory request; to enforce our rights arising from any contracts entered into between you and us; and/or if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Notion, our customers or others.

Information Shared between the Notion Sensors and Notion Bridge. The Notion Bridge and Notion Sensors interface with one another such that the Notion Sensors will share the data they collect with the Notion Bridge, which will in turn share such data with Notion’s servers. This sharing may occur locally among devices, be available via your App, or on Notion’s servers. THE PRE-RELEASE BETA VERSION OF THE NOTION SYSTEM MAY NOT PROVIDE FOR THE ENCRYPTION OF SUCH INFORMATION.


You may opt-out of providing your personal information to the App at any time by uninstalling the App.

Our marketing emails tell you how to “opt-out.” If you opt out, we may still send you non-marketing emails. Non-marketing emails include emails about your accounts and our business dealings with you.

You may send requests about personal information to our Contact Information below. You can request to change contact choices, opt-out of our sharing with others, and review, update, correct, or delete your personal information. We will use commercially reasonable efforts to honor your request. We may retain an archived copy of your records as required by law or for legitimate business purposes.

You can typically remove and reject Cookies with your browser settings. Many browsers are set to accept Cookies until you change your settings. If you remove or reject our Cookies, it could affect how our Site works for you.

Third Party Websites. Our Site may contain links to third party websites. When you click on a link to any other website or location, you will leave our Site and go to another site and another entity may collect information from you. We have no control over, do not review, and cannot be responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of data after you click on links to such outside websites. We encourage you to read the privacy policies of every website you visit. The links to third party websites or locations are for your convenience and do not signify our endorsement of such third parties or their products, content, or websites.

Third Party Payment Processing. For online payments, we use the payment services of Stripe ( and PayPal ( We do not process, record or maintain your payment information. For more information on how payments are handled, or to understand the data security and privacy afforded such information, please refer to and

SHOPIFY. The Services allow users to create an account on Shopify for future purchases. The collection, use and disclosure of information via your Shopify account is subject to Shopify’s privacy policy located at:

Information Security. We are committed to protecting the security of your personal information. We use a variety of industry-standard security technologies and procedures to help protect your personal information from loss, misuse and unauthorized access, use, disclosure, alteration, and destruction. While we use reasonable efforts to protect your personal information, we cannot guarantee its absolute security. 
How We Respond to Do Not Track Signals. We do not currently respond to “do not track” signals or other mechanisms that might enable consumers to opt out of tracking on our Site.

A Note about Children. We do not intentionally gather personal information from users who are under the age of 13. If a child under 13 submits personal information to Notion and we learn that the personal information is the information of a child under 13, we will attempt to delete the information as soon as possible. If you believe that we might have any personal information from a child under 13, please contact us at: or (877) 668-4660.

Users Outside of the United States. If you are a non U.S. user of the Services, by using our Services, you acknowledge and agree that your personal information may be processed for the purposes identified in the Privacy Policy. In addition, your personal information may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of personal information may be less stringent than the laws in your country. By providing your data, you consent to such transfer.

CONTACT INFORMATION. To ask a question or comment about this Privacy Policy or our privacy practices, contact us at: or (877) 668-4660

CHANGES TO THIS PRIVACY POLICY. We may change this Privacy Policy from time to time for any reason. If we make any changes, we will change the Last Updated date above and post the new Privacy Policy here: You should consult this Privacy Policy regularly for any changes.